LAZADA RUN VIETNAM

Add Fitness to Life

challenge.

Create an inclusive running event that could welcome first-time runners, families, amateur athletes, and experienced competitors while strengthening Lazada’s connection with fitness and community.

approach.

Develop the experience end to end, from the master concept and event identity to activity concepts, merchandise, on-ground applications, and social communication. The two-day program brought the idea to life through the main race, Family Run, Arena Run, the “Add Fitness to Life” challenge, and partner-brand activities.

reported result

Nearly 30,000 visitors and participants attended across two days, while Family Run brought together 500 families to exercise and compete across generations.